Digital Marketing

Harnessing the Power of Traditional and Digital Marketing: A Hybrid Approach

Harnessing the Power of Traditional and Digital Marketing: A Hybrid Approach The era of digital marketing has undoubtedly transformed the advertising landscape. The exponential growth of technology, particularly the internet and its associated devices, has shifted the attention of marketers from traditional methods to digital platforms. However, the impact of conventional advertising methods such as …

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The State of B2B Marketing in 2021

Few could have foreseen the state of marketing during the year of COVID-19. But having endured mass pandemic and a record number of natural disasters, consumers have made notable lifestyle adjustments to which marketers are better equipped to track than at any other time in the history of economics. As such, the state of business-to-business …

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What is the Difference Between a Marketing Agency and a Marketing Consultant?

If you’re looking for assistance with your business’s marketing goals, it may not be obvious whether you need a consultant or an agency. In this quick guide, we’ll discuss how marketing consultants differ from marketing agencies (and vice versa). Marketing Consultants and Agencies – What’s the Difference? There are a few key differences between marketing …

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What to Look For in a Digital Marketing Agency

It is commonplace for businesses to outsource their branding and advertising to a digital marketing agency. With an influx in digital marketing platforms, agencies seem to be a “dime a dozen.”  The reality is that not all digital marketing agencies do an equally effective job. And of those agencies that do excellent work, not every …

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Complete Basic SEO Guide for 2021

Chances are that before you ever spend your money, you Google a few questions about a problem or product. Have you ever wondered how it is that Google (and other search engines) rank web pages after you click the magnifying glass icon?    Search engine optimization (SEO) is one of the most discussed digital marketing …

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What is the Buyer’s Journey and How Do You Track It?

Are you getting tired of hearing digital marketers throw around the phrase “buyer’s journey”? It’s true – the concept has become something of a fad in marketing circles.  But that doesn’t mean that it’s not a powerful framework that can help you understand your marketing. In fact, business owners that know what the buyer’s journey …

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What is a Click-Thru-Rate (CTR)?

What is a Click-Thru Rate? If you can’t tell if your marketing is working, then you might be wasting your money. Thankfully, marketers are advancing the field of analytics where it’s possible to know whether or not your marketing is effective. Marketing in the 21st Century is predominantly digital marketing. And in digital marketing, one …

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Inbound MARKETING VS Outbound Marketing – What’s the Difference?

Before you can have a race, you need to determine the course and mark the finish line.  In the race between inbound marketing versus outbound marketing, it’s critical to establish what your business wants to accomplish. As the saying goes, “Everyone has a horse in the race.” In the context of marketing, some are betting …

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Marketing Analytics Basics: A Beginner’s Guide

When it comes to marketing analytics, one can easily get lost in the weeds of hundreds of different metrics. For the purpose of this beginner’s guide, we will define marketing analytics and then provide a high-level overview of why it’s important to your business. What is Marketing Analytics? Marketing analytics is any effort devoted to …

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What are Calls to Action (CTA) and How Do You Use Them

Marketing tragedy is often born from poor Call To Action (CTA) strategy.  Nothing is worse for a marketer than to learn that customers were ready to move forward but lacked clarity on what to do next.  Some struggle to incorporate calls to action because they feel insecure about asking prospects to commit. Others simply have …

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