October 2020

What is the Buyer’s Journey and How Do You Track It?

Are you getting tired of hearing digital marketers throw around the phrase “buyer’s journey”? It’s true – the concept has become something of a fad in marketing circles.  But that doesn’t mean that it’s not a powerful framework that can help you understand your marketing. In fact, business owners that know what the buyer’s journey …

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What is a Click-Thru-Rate (CTR)?

What is a Click-Thru Rate? If you can’t tell if your marketing is working, then you might be wasting your money. Thankfully, marketers are advancing the field of analytics where it’s possible to know whether or not your marketing is effective. Marketing in the 21st Century is predominantly digital marketing. And in digital marketing, one …

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Small Business Advertising that Works

Have you tried advertising and been burned? If so, you’re like most business owners. In fact, identifying small business advertising that works begins by understanding what doesn’t work. If you haven’t run an ad that’s failed, then you probably haven’t done much advertising. Like any important task, one learns advertising by trial-and-error. Nothing works for …

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