Digital Advertising

Harnessing the Power of Traditional and Digital Marketing: A Hybrid Approach

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Harnessing the Power of Traditional and Digital Marketing: A Hybrid Approach The era of digital marketing has undoubtedly transformed the advertising landscape. The exponential growth of technology, particularly the internet and its associated devices, has shifted the attention of marketers from traditional methods to digital platforms. However, the impact of conventional advertising methods such as …

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The State of B2B Marketing in 2021

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Few could have foreseen the state of marketing during the year of COVID-19. But having endured mass pandemic and a record number of natural disasters, consumers have made notable lifestyle adjustments to which marketers are better equipped to track than at any other time in the history of economics. As such, the state of business-to-business …

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What to Look For in a Digital Marketing Agency

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It is commonplace for businesses to outsource their branding and advertising to a digital marketing agency. With an influx in digital marketing platforms, agencies seem to be a “dime a dozen.”  The reality is that not all digital marketing agencies do an equally effective job. And of those agencies that do excellent work, not every …

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Complete Basic SEO Guide for 2021

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Chances are that before you ever spend your money, you Google a few questions about a problem or product. Have you ever wondered how it is that Google (and other search engines) rank web pages after you click the magnifying glass icon?    Search engine optimization (SEO) is one of the most discussed digital marketing …

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What is a Click-Thru-Rate (CTR)?

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What is a Click-Thru Rate? If you can’t tell if your marketing is working, then you might be wasting your money. Thankfully, marketers are advancing the field of analytics where it’s possible to know whether or not your marketing is effective. Marketing in the 21st Century is predominantly digital marketing. And in digital marketing, one …

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Small Business Advertising that Works

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Have you tried advertising and been burned? If so, you’re like most business owners. In fact, identifying small business advertising that works begins by understanding what doesn’t work. If you haven’t run an ad that’s failed, then you probably haven’t done much advertising. Like any important task, one learns advertising by trial-and-error. Nothing works for …

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Inbound MARKETING VS Outbound Marketing – What’s the Difference?

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Before you can have a race, you need to determine the course and mark the finish line.  In the race between inbound marketing versus outbound marketing, it’s critical to establish what your business wants to accomplish. As the saying goes, “Everyone has a horse in the race.” In the context of marketing, some are betting …

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Effective LinkedIn Marketing for B2B

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LinkedIn has proven to be a very effective channel for promotion and advertising when engaging in social media marketing for B2B businesses, . Haven’t thought of LinkedIn as being an advertising platform for your company?  It has a number of very unique advantages.  LinkedIn Marketing Solutions might just be the perfect channel for you to reach new …

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