Chances are that before you ever spend your money, you Google a few questions about a problem or product. Have you ever wondered how it is that Google (and other search engines) rank web pages after you click the magnifying glass icon? Search engine optimization (SEO) is one of the most discussed digital marketing …
Consumers everywhere want to know, Who’s sharing my information? Recent trends in government surveillance and consumer data privacy have produced more than a few ethical dilemmas for tech companies and marketers. Today’s digital marketing tools offer some of the most advanced and specific consumer information in the history of marketing and business. But the availability …
Government Surveilance and Consumer Data Privacy Law – Why It Matters to Marketers Read More »
Does Your Marketing & Advertising Drive Phone Calls? You know people call your business. Now if only you know how they found your phone number. If you rely on inbound phone calls for a large portion of your sales, website call tracking can help you determine the profitability of your marketing and advertising efforts. Nothing …
Website Call Tracking For Advertising and Marketing Read More »