The percentage of web traffic businesses receive from organic social traffic can vary widely depending on several factors, such as the industry, target audience, and social media strategy.
Organic social traffic is not typically the primary source of web traffic for businesses. According to a report by Merkle, organic social media accounted for only 5% of website visits across all industries in Q1 2021. Instead, other sources of web traffic, such as organic search, paid search, and direct traffic, typically drive more traffic to business websites.
However, this can vary depending on the business’s social media strategy. For example, for some companies, social media may be a primary channel for engaging with their target audience and driving traffic to their website. In this case, the percentage of web traffic from organic social traffic may be higher.
There are several ways companies seek to improve organic social traffic, including:
- Consistently post quality content: Regular, high-quality content that engages your target audience is essential for building a solid social media presence. Consider using a mix of content formats, such as images, videos, and text posts, to keep your audience interested and engaged.
- Optimize your social media profiles: Make sure they are complete and optimized with relevant keywords, images, and descriptions that accurately represent your brand and its offerings. This will help your profiles appear higher in search results and attract more followers.
- Engage with your audience: Responding to comments and messages and actively engaging with your followers shows that you value their input and are committed to building relationships with them. This interaction can increase engagement and encourage followers to share your content with others.
- Use hashtags: Including relevant hashtags in your posts can help increase visibility and attract new followers interested in similar topics or industries. However, use them sparingly and only when relevant to your content.
- Collaborate with influencers: Partnering with social media influencers with a large following in your target audience can help increase visibility and attract new followers. Consider offering them a discount or free product in exchange for promoting your brand on their social media channels.
- Run social media contests: Hosting social media contests and giveaways can help increase engagement and attract new followers. Consider offering a prize relevant to your brand or industry to encourage participation.
Improving organic social traffic requires consistently producing quality content, optimizing your profiles, engaging with your audience, and utilizing various social media strategies to increase visibility and attract new followers.
While organic social traffic can be a valuable source of traffic for businesses, it is typically not the primary driver of website visits. Therefore, companies should focus on developing a comprehensive digital marketing strategy that includes a mix of organic and paid channels to drive traffic and achieve their marketing goals.