Few could have foreseen the state of marketing during the year of COVID-19. But having endured mass pandemic and a record number of natural disasters, consumers have made notable lifestyle adjustments to which marketers are better equipped to track than at any other time in the history of economics. As such, the state of business-to-business …
If you’re looking for assistance with your business’s marketing goals, it may not be obvious whether you need a consultant or an agency. In this quick guide, we’ll discuss how marketing consultants differ from marketing agencies (and vice versa). Marketing Consultants and Agencies – What’s the Difference? There are a few key differences between marketing …
What is the Difference Between a Marketing Agency and a Marketing Consultant? Read More »
It is commonplace for businesses to outsource their branding and advertising to a digital marketing agency. With an influx in digital marketing platforms, agencies seem to be a “dime a dozen.” The reality is that not all digital marketing agencies do an equally effective job. And of those agencies that do excellent work, not every …
Chances are that before you ever spend your money, you Google a few questions about a problem or product. Have you ever wondered how it is that Google (and other search engines) rank web pages after you click the magnifying glass icon? Search engine optimization (SEO) is one of the most discussed digital marketing …
Consumers everywhere want to know, Who’s sharing my information? Recent trends in government surveillance and consumer data privacy have produced more than a few ethical dilemmas for tech companies and marketers. Today’s digital marketing tools offer some of the most advanced and specific consumer information in the history of marketing and business. But the availability …
Government Surveilance and Consumer Data Privacy Law – Why It Matters to Marketers Read More »
Are you getting tired of hearing digital marketers throw around the phrase “buyer’s journey”? It’s true – the concept has become something of a fad in marketing circles. But that doesn’t mean that it’s not a powerful framework that can help you understand your marketing. In fact, business owners that know what the buyer’s journey …
What is the Buyer’s Journey and How Do You Track It? Read More »
What is a Click-Thru Rate? If you can’t tell if your marketing is working, then you might be wasting your money. Thankfully, marketers are advancing the field of analytics where it’s possible to know whether or not your marketing is effective. Marketing in the 21st Century is predominantly digital marketing. And in digital marketing, one …
Have you tried advertising and been burned? If so, you’re like most business owners. In fact, identifying small business advertising that works begins by understanding what doesn’t work. If you haven’t run an ad that’s failed, then you probably haven’t done much advertising. Like any important task, one learns advertising by trial-and-error. Nothing works for …
Before you can have a race, you need to determine the course and mark the finish line. In the race between inbound marketing versus outbound marketing, it’s critical to establish what your business wants to accomplish. As the saying goes, “Everyone has a horse in the race.” In the context of marketing, some are betting …
Inbound MARKETING VS Outbound Marketing – What’s the Difference? Read More »
When it comes to marketing analytics, one can easily get lost in the weeds of hundreds of different metrics. For the purpose of this beginner’s guide, we will define marketing analytics and then provide a high-level overview of why it’s important to your business. What is Marketing Analytics? Marketing analytics is any effort devoted to …