Marketing tragedy is often born from poor Call To Action (CTA) strategy. Nothing is worse for a marketer than to learn that customers were ready to move forward but lacked clarity on what to do next. Some struggle to incorporate calls to action because they feel insecure about asking prospects to commit. Others simply have …
What are Calls to Action (CTA) and How Do You Use Them Read More »
LinkedIn has proven to be a very effective channel for promotion and advertising when engaging in social media marketing for B2B businesses, . Haven’t thought of LinkedIn as being an advertising platform for your company? It has a number of very unique advantages. LinkedIn Marketing Solutions might just be the perfect channel for you to reach new …
In today’s world, branding has become more than just a company logo and a name. A strong brand is dynamic and requires a push along many platforms, such as billboards, social media and packaging. A brand is now the overall identity of a company and the perception of that company in the marketplace. Today branding …
Big Benefits from Blogging There are many benefits to having a blog. When your professional blog is running and consistent, you will find that your business and income can be greatly expanded. In fact, a number of businesses are first accessed by the customer going to a blog. This is content marketing to the top …
When marketing dynamics shift and demand for product or service plunges, a well-defined and flexible marketing plan can make all the difference. It is never too late to start working out a plan that will stand up to product failures, weather disruptions, an economic downturn, or even a pandemic like the Coronavirus. When big …
Internet marketing is known by many names. It is also called digital marketing, online marketing, and e-marketing. The definition is simply: promoting products or services via the Internet and using its many tools to drive leads, traffic, and sales. The tactics of this type of marketing vary, but top strategies often include email, paid media, …