In today’s world, branding has become more than just a company logo and a name. A strong brand is dynamic and requires a push along many platforms, such as billboards, social media and packaging. A brand is now the overall identity of a company and the perception of that company in the marketplace. Today branding …
Big Benefits from Blogging There are many benefits to having a blog. When your professional blog is running and consistent, you will find that your business and income can be greatly expanded. In fact, a number of businesses are first accessed by the customer going to a blog. This is content marketing to the top …
When marketing dynamics shift and demand for product or service plunges, a well-defined and flexible marketing plan can make all the difference. It is never too late to start working out a plan that will stand up to product failures, weather disruptions, an economic downturn, or even a pandemic like the Coronavirus. When big …