Few could have foreseen the state of marketing during the year of COVID-19. But having endured mass pandemic and a record number of natural disasters, consumers have made notable lifestyle adjustments to which marketers are better equipped to track than at any other time in the history of economics. As such, the state of business-to-business …
Chances are that before you ever spend your money, you Google a few questions about a problem or product. Have you ever wondered how it is that Google (and other search engines) rank web pages after you click the magnifying glass icon? Search engine optimization (SEO) is one of the most discussed digital marketing …
What is a Click-Thru Rate? If you can’t tell if your marketing is working, then you might be wasting your money. Thankfully, marketers are advancing the field of analytics where it’s possible to know whether or not your marketing is effective. Marketing in the 21st Century is predominantly digital marketing. And in digital marketing, one …
When it comes to marketing analytics, one can easily get lost in the weeds of hundreds of different metrics. For the purpose of this beginner’s guide, we will define marketing analytics and then provide a high-level overview of why it’s important to your business. What is Marketing Analytics? Marketing analytics is any effort devoted to …
Does Your Marketing & Advertising Drive Phone Calls? You know people call your business. Now if only you know how they found your phone number. If you rely on inbound phone calls for a large portion of your sales, website call tracking can help you determine the profitability of your marketing and advertising efforts. Nothing …
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