Few could have foreseen the state of marketing during the year of COVID-19. But having endured mass pandemic and a record number of natural disasters, consumers have made notable lifestyle adjustments to which marketers are better equipped to track than at any other time in the history of economics. As such, the state of business-to-business …
It is commonplace for businesses to outsource their branding and advertising to a digital marketing agency. With an influx in digital marketing platforms, agencies seem to be a “dime a dozen.” The reality is that not all digital marketing agencies do an equally effective job. And of those agencies that do excellent work, not every …
Chances are that before you ever spend your money, you Google a few questions about a problem or product. Have you ever wondered how it is that Google (and other search engines) rank web pages after you click the magnifying glass icon? Search engine optimization (SEO) is one of the most discussed digital marketing …
What is a Click-Thru Rate? If you can’t tell if your marketing is working, then you might be wasting your money. Thankfully, marketers are advancing the field of analytics where it’s possible to know whether or not your marketing is effective. Marketing in the 21st Century is predominantly digital marketing. And in digital marketing, one …
Marketing tragedy is often born from poor Call To Action (CTA) strategy. Nothing is worse for a marketer than to learn that customers were ready to move forward but lacked clarity on what to do next. Some struggle to incorporate calls to action because they feel insecure about asking prospects to commit. Others simply have …
What are Calls to Action (CTA) and How Do You Use Them Read More »
Big Benefits from Blogging There are many benefits to having a blog. When your professional blog is running and consistent, you will find that your business and income can be greatly expanded. In fact, a number of businesses are first accessed by the customer going to a blog. This is content marketing to the top …
Website Marketing Overview – Who What When Where Why & How Everyone tells you how you should be marketing your business website. Your brother said you should be posting on social media. Your sister told you you need to focus on SEO. Your cousin insists that email marketing is the only way to go. What’s …
Should Businesses Care About Search Engine Rankings? Are search rankings important to customers? Do you know the keywords your customers use to find the types of products or services you sell? Does it matter to your customers if the business is local, or could it be anywhere in the world? Many businesses invest a lot …
Digital marketing and advertising success can drive sales. As a small business owner your friends, family, peers, and employees are all giving you advice about how you should handle your small business digital marketing. For many businesses its a new frontier full of opportunity, but it can also be expensive and intimidating. Should you hire …