Before you can have a race, you need to determine the course and mark the finish line. In the race between inbound marketing versus outbound marketing, it’s critical to establish what your business wants to accomplish. As the saying goes, “Everyone has a horse in the race.” In the context of marketing, some are betting …
Inbound MARKETING VS Outbound Marketing – What’s the Difference? Read More »
When it comes to marketing analytics, one can easily get lost in the weeds of hundreds of different metrics. For the purpose of this beginner’s guide, we will define marketing analytics and then provide a high-level overview of why it’s important to your business. What is Marketing Analytics? Marketing analytics is any effort devoted to …
Marketing tragedy is often born from poor Call To Action (CTA) strategy. Nothing is worse for a marketer than to learn that customers were ready to move forward but lacked clarity on what to do next. Some struggle to incorporate calls to action because they feel insecure about asking prospects to commit. Others simply have …
What are Calls to Action (CTA) and How Do You Use Them Read More »