SumTotal Marketing Blog

Welcome to the SumTotal Marketing Blog.  Please feel free to leave comments and questions about the articles in the comment sections of the articles.  If you have questions about marketing or advertising that you would like us to write about, please submit them on the contact us page.

Branding in thE Modern Age

In today’s world, branding has become more than just a company logo and a name. A strong brand is dynamic and requires a push along many platforms, such as billboards, social media and packaging. A brand is now the overall identity of a company and the perception of that company in the marketplace. Today branding

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Benefits of Blogging

Big Benefits from Blogging There are many benefits to having a blog. When your professional blog is running and consistent, you will find that your business and income can be greatly expanded. In fact, a number of businesses are first accessed by the customer going to a blog. This is content marketing to the top

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marketing during crisis situations

When marketing dynamics shift and demand for product or service plunges, a well-defined and flexible marketing plan can make all the difference. It is never too late to start working out a plan that will stand up to product failures, weather disruptions, an economic downturn, or even a pandemic like the Coronavirus.    When big

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Digital marketing

Internet marketing is known by many names. It is also called digital marketing, online marketing, and e-marketing. The definition is simply: promoting products or services via the Internet and using its many tools to drive leads, traffic, and sales. The tactics of this type of marketing vary, but top strategies often include email, paid media,

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Website Marketing

Website Marketing Overview – Who What When Where Why & How Everyone tells you how you should be marketing your business website.  Your brother said you should be posting on social media. Your sister told you you need to focus on SEO. Your cousin insists that email marketing is the only way to go.  What’s

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business search engine ranking

Should Businesses Care About Search Engine Rankings? Are search rankings important to customers? Do you know the keywords your customers use to find the types of products or services you sell?  Does it matter to your customers if the business is local, or could it be anywhere in the world? Many businesses invest a lot

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Website Call Tracking For Advertising and Marketing

Does Your Marketing & Advertising Drive Phone Calls?   You know people call your business.  Now if only you know how they found your phone number.  If you rely on inbound phone calls for a large portion of your sales, website call tracking can help you determine the profitability of your marketing and advertising efforts. Nothing

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Why Should You Hire A Digital Marketing Agency?

Digital marketing and advertising success can drive sales.  As a small business owner your friends, family, peers, and employees are all giving you advice about how you should handle your small business digital marketing.  For many businesses its a new frontier full of opportunity, but it can also be expensive and intimidating.  Should  you hire

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