Marketing Automation

Demand Generation, Lead Scoring, Tracking, & Follow Up

  • Using all channels: search, social media, email, etc.
  • We use content development and other methods to attract interest and demand to the website to drive traffic.
  • We track and score the visitors interest and intent based on their activities.
  • Depending on the visitors intent we provide a variety of messaging that fits with the interest and intent of the visitor in order to lead them through the buy cycle and ascertain their exact needs and wants.
  • We offer a variety of options to the consumer to encourage them to share their contact information.
  • We use this information to nurture them as they proceed through the buying funnel. Often this includes a drip campaign for longer cycle products.
  • This helps create a structured sales process which provides the sales team with timely information allowing them to best serve the customer.
  • All of this is brought together as a whole including the planning and budgeting, approvals, calendars, various media collateral, workflows, etc.
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